2023 Ford F-150

Explore the New 2023 Ford F-150 Today at Gustafson Ford

The new 2023 Ford F-150 is celebrating 75 years of toughness and success. The celebratory model has outstanding performance and technology to take on whatever jobs you need. This year, the Ford F-150 features several new trim models that embody the enduring legacy the of the Ford F-150.

View New F-150 Inventory

Trim Levels to Fit You

For 2023, the Ford F-150 consists of ten trim levels for shoppers to consider. They consist of:

  • XL
  • XLT
  • Lariat
  • King Ranch
  • Platinum
  • Limited
  • Tremor
  • Raptor
  • Hybrid
  • Heritage Edition

F-150® Heritage Edition

The Heritage Edition is a celebration of the 75th anniversary of the Ford F-150 model truck. The Heritage Edition features a classic two-tone paint job to complement some unique interior trim additions. These include a special message embossed on the center console commemorating 75 years of the Ford F-150.

F-150® Hybrid

The 2023 Ford F-150 Hybrid offers the best of bother worlds combining the efficiency of electric power with the performance of a Ford EcoBoost engine. It has an overall output of 570 pounds of torque and a towing capacity of 12,700 pounds.

F-150® Raptor

The new 2023 Ford F-150 Raptor offers drivers a high-output Ford EcoBoost engine that delivers 450 horsepower to traverse the outdoors confidently. It features sport-tuned shock absorbers and a five-link rear suspension for better wheel articulation on rocky surfaces.

Refined Comfort in a Rugged Exterior

Whether you work in it or play in it there's an interior and seating option to fit you and your crew that's stylish, comfortable and durable. Available leather-trimmed seats offer a touch of sophistication even when you're mucking it up off the beaten path.

Colorful Personality

The Ford F-150® pickup is offered in a large palette of bold and vibrant exterior colors. Now if only you could get one in each color because, a truck this versatile should be able to match whatever you're doing today.

Towing & Payload

Regarding towing and payload, the Ford F-150 offers a maximum payload rating of 14,000 pounds when properly equipped. Further, it offers a maximum payload of over 3,300 pounds. You can also have peace with a full range of smart towing features, including the optional Smart Hitch function.


You can tow just about anything with the Ford F-150®. A whopping 14,000 lbs. of available towing capacity* puts it ahead of the class.


Our high-strength, military-grade, aluminum-alloy body and bed pay off in an available payload* rating of 3,325 lbs. in select F-150® models powered by the legendary available Ford 5.0L V8.
*Max towing on F-150® XL SuperCab 8' box and SuperCrew® 4x2 with available 3.5L EcoBoost® and Max Trailer Tow Pkg. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.
**Max payload on F-150® XL Regular Cab, 8' box, 4x2 with available 5.0L V8 engine and Max Trailer Tow and Heavy-Duty Payload Pkgs. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on cargo and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle. Payload and towing are independent attributes and may not be achieved simultaneously.

Powertrain Options

Shoppers can choose from a range of engine and powertrain options that can perfectly match your needs for the road. In total, you can choose from six engine options for the 2023 Ford F-150. They consist of:

  • 3.5-liter PowerBoost Full Hybrid V6
  • 3.5-iter Ford EcoBoost V6
  • 2.7-liter EcoBoost V6
  • 5.0-liter TI-VCT V8
  • 3.3-liter TI-VCT V6, High-Outpit 3.5-liter EcoBoost Engine

Technology for Tomorrow

With technology, the 2023 Ford F-150 offers drivers a wealth of technology features that keep you connected and make towing easier on you. As standard, the 2023 F-150 has an 8.0-inch infotainment screen featuring Ford Sync 4 software. Through it, you can enjoy your favorite media, including music and podcast, with Apple CarPlay and Android Auto integration.

You can use the optional Smart Hitch function to best balance the trailer tongue weight to optimize towing.

Contact Gustafson Ford in Kewanee, IL to Learn More

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  1. Gustafson Ford

    112 North Lexington Ave.
    Kewanee, IL 61443

    • Sales: (309) 852-2107
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